Evolution of Social Media Usage: A Study of Chinese College Students on WeChat
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Date
2025-01-07
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2447
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This qualitative study examines how Chinese college students change their social media practices over time. Employing a three-dimensional theoretical framework of cultural affordances, this study involved ten semi-structured interviews, follow-up discussions, observations, and a voluntary post-survey, with data analysis following the grounded theory approach. The findings highlight five changes in Chinese college students with a focus on WeChat over time, including transitioning from QQ to WeChat, spending more time on WeChat, providing faster responses while avoiding voice messaging, utilizing multiple social media platforms for self-presentation, and relying more on WeChat over people to complete daily tasks. The study provides a detailed description of how each change as a process unfolded by focusing on the initial and intermediate stages. It identifies key factors driving each change with a more specific and contextually relevant approach. These factors demonstrate the intricate interplay between technology, users, and culture.
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Culture, Identity, and Inclusion, behavioral changes, college students, cultural affordances, social media, wechat
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10
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Proceedings of the 58th Hawaii International Conference on System Sciences
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Attribution-NonCommercial-NoDerivatives 4.0 International
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