Competition and Coopetition among Social Media Content

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dc.contributor.authorYoo, Eunae
dc.contributor.authorGu, Bin
dc.contributor.authorRabinovich, Elliot
dc.date.accessioned2019-01-03T00:51:37Z
dc.date.available2019-01-03T00:51:37Z
dc.date.issued2019-01-08
dc.description.abstractSocial media platforms are characterized by an immense volume of content that exists concurrently. In this study, we analyze competition and coopetition among social media content. Under a competitive dynamic, the diffusion of one piece of content deters the diffusion of another. Alternatively, a coopetition dynamic means that the spread of a social media post augments the diffusion of another. The purpose of our study is to investigate whether competition or coopetition emerges among social media content and identify determinants of the direction of the interaction. To that end, we formulated a generalized self-exciting point process model and evaluated the model using Twitter data. We generally find that a competitive relationship exists among content, but, interestingly, some content experienced a cooperative interplay. In particular, we observe an asymmetry between large and small content producers in that coopetition favors content published by large producers.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2019.797
dc.identifier.isbn978-0-9981331-2-6
dc.identifier.urihttp://hdl.handle.net/10125/60100
dc.language.isoeng
dc.relation.ispartofProceedings of the 52nd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectStrategy, Information, Technology, Economics, and Strategy (SITES)
dc.subjectOrganizational Systems and Technology
dc.subjectSocial media, competition, coopetition, point process
dc.titleCompetition and Coopetition among Social Media Content
dc.typeConference Paper
dc.type.dcmiText

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