Competition and Coopetition among Social Media Content Yoo, Eunae Gu, Bin Rabinovich, Elliot 2019-01-03T00:51:37Z 2019-01-03T00:51:37Z 2019-01-08
dc.description.abstract Social media platforms are characterized by an immense volume of content that exists concurrently. In this study, we analyze competition and coopetition among social media content. Under a competitive dynamic, the diffusion of one piece of content deters the diffusion of another. Alternatively, a coopetition dynamic means that the spread of a social media post augments the diffusion of another. The purpose of our study is to investigate whether competition or coopetition emerges among social media content and identify determinants of the direction of the interaction. To that end, we formulated a generalized self-exciting point process model and evaluated the model using Twitter data. We generally find that a competitive relationship exists among content, but, interestingly, some content experienced a cooperative interplay. In particular, we observe an asymmetry between large and small content producers in that coopetition favors content published by large producers.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2019.797
dc.identifier.isbn 978-0-9981331-2-6
dc.language.iso eng
dc.relation.ispartof Proceedings of the 52nd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject Strategy, Information, Technology, Economics, and Strategy (SITES)
dc.subject Organizational Systems and Technology
dc.subject Social media, competition, coopetition, point process
dc.title Competition and Coopetition among Social Media Content
dc.type Conference Paper
dc.type.dcmi Text
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