An Experimental Test of the Yield Shift Theory of Satisfaction In the Field

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dc.contributor.authorReinig, Bruce
dc.contributor.authorBriggs, Robert
dc.date.accessioned2020-12-24T19:03:34Z
dc.date.available2020-12-24T19:03:34Z
dc.date.issued2021-01-05
dc.description.abstractSatisfaction is a central concern to IS research and practice because people who feel dissatisfied by system experiences tend to abandon them even if they create substantial value, while those who feel satisfied tend to continue use. The literature offers many models of satisfaction. These models make conflicting predictions, yet there is ample empirical evidence to support each. Yield Shift Theory (YST) was derived to resolve this paradox. This paper reports an experimental study to test a counter-intuitive prediction of YST, i.e. that, under certain conditions, goal-replacement stimuli should invoke differing satisfaction responses toward identical system experiences. 211 students in an asynchronous online undergraduate course were assigned to positive or negative goal replacement treatments before reporting satisfaction with the learning experience. Positive-treatment students reported higher average satisfaction scores than did negative treatment students, although all had identical learning stimuli. Results offer support for the logic of YST’s and suggest that it may be useful to IS professionals to improve stakeholder satisfaction toward the elements of information systems, thereby increasing the likelihood of system success.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2021.054
dc.identifier.isbn978-0-9981331-4-0
dc.identifier.urihttp://hdl.handle.net/10125/70665
dc.language.isoEnglish
dc.relation.ispartofProceedings of the 54th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectDesign, Development, and Evaluation of Collaboration Technologies
dc.subjectis stakeholder satisfaction
dc.subjectyield shift theory
dc.titleAn Experimental Test of the Yield Shift Theory of Satisfaction In the Field
prism.startingpage451

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