Unlocking AI for SMEs: How an Educational Escape Room Shapes Perceptions towards Technology Adoption Decision-Making

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dc.contributor.authorVeldyaeva, Ekaterina
dc.contributor.authorFitz, Lukas
dc.contributor.authorScheeg, Michaela
dc.contributor.authorScheeg, Jochen
dc.date.accessioned2024-12-26T21:08:39Z
dc.date.available2024-12-26T21:08:39Z
dc.date.issued2025-01-07
dc.description.abstractFacing modern challenges of digital transformation, small and medium-sized enterprises (SMEs) need to ensure informed and strategic decision-making before adopting new digital technology. This study builds upon Action Design Research (ADR) on educational escape room design targeting SME practitioners in technology adoption decision-making. We hypothesize that the game experience influences SMEs’ artificial intelligence (AI) adoption decisions regarding technology-, organization- and environment-related perceptions and evaluate the survey data of 70 participants, who are SME owners or members. According to the results, the game-based approach was well-received. Engagement in the game positively influenced participants' affective state and improved self-reflection. The experience influenced participants' perceptions of AI's transformative potential. In order to facilitate easier transfer to different personal business contexts, future design iterations will include more process-neutral AI applications. The study contributes to research on game-based knowledge transfer in organizational contexts, providing insightful results and encouraging further exploration in this emerging field.
dc.format.extent10
dc.identifier.doi10.24251/HICSS.2025.590
dc.identifier.isbn978-0-9981331-8-8
dc.identifier.other7263a86c-a0da-4dbd-83e4-9e951673e448
dc.identifier.urihttps://hdl.handle.net/10125/109437
dc.relation.ispartofProceedings of the 58th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectGame-based Learning
dc.subjectai adoption, digital transformation, game-based learning, serious games, sme
dc.titleUnlocking AI for SMEs: How an Educational Escape Room Shapes Perceptions towards Technology Adoption Decision-Making
dc.typeConference Paper
dc.type.dcmiText
prism.startingpage4902

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