The Impact of AI-Generated Product Summaries on the Speed and Efficiency of E-commerce Consumer Decision-Making

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dc.contributor.authorLi, Ziru
dc.contributor.authorNie, Jialin
dc.contributor.authorZhang, Xiaofei
dc.contributor.authorShi, Michael (Zhan)
dc.contributor.authorLi , Kai
dc.date.accessioned2024-12-26T21:07:34Z
dc.date.available2024-12-26T21:07:34Z
dc.date.issued2025-01-07
dc.description.abstractThis research investigates how Artificial Intelligence (AI)-generated summaries influence decision-making among consumers on e-commerce platforms. By analyzing data from two Chinese digital deal platforms, Zdm and Sqkb, the study applies a Difference-in-Difference-in-Differences (DDD) methodology to evaluate how these summaries affect consumer behavior. The results demonstrate that AI-generated summaries significantly speed up consumer decision-making and reduce hesitation, with effects varying by product type and price. This research underscores the potential role of AI in enhancing consumer experiences and decision-making processes on online digital deal platforms.
dc.format.extent10
dc.identifier.doi10.24251/HICSS.2025.460
dc.identifier.isbn978-0-9981331-8-8
dc.identifier.other4c403f46-938c-4121-84de-e11b7a54631d
dc.identifier.urihttps://hdl.handle.net/10125/109304
dc.relation.ispartofProceedings of the 58th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectArtificial Intelligence-based Assistants and Platforms
dc.subjectai-generated summaries, decision-making behavior, digital deal platform.
dc.titleThe Impact of AI-Generated Product Summaries on the Speed and Efficiency of E-commerce Consumer Decision-Making
dc.typeConference Paper
dc.type.dcmiText
prism.startingpage3820

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