Utilitarian Use of Social Media Services - A Study on Twitter

dc.contributor.author Köse, Dicle
dc.contributor.author Semenov, Alexander
dc.contributor.author Tuunanen, Tuure
dc.date.accessioned 2017-12-28T00:44:08Z
dc.date.available 2017-12-28T00:44:08Z
dc.date.issued 2018-01-03
dc.description.abstract This paper applies structuration theory (ST) and service dominant logic (SDL) as lenses to study different uses of information systems (IS). We argue that resources provided by IS may be combined and reproduced by appropriating them for different purposes than the design purposes of the IS. The study provides empirical data and analysis to showcase the use of resources for utilitarian purposes in the context of social media services (SMS). Through an analysis of sponsored tweets on Twitter, we show that users employ implicit and explicit resources for utilitarian outcomes. Our findings imply that users create their own service through appropriation of resources available in the social context of service use; hence, they induce different adaptations of the information system.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2018.132
dc.identifier.isbn 978-0-9981331-1-9
dc.identifier.uri http://hdl.handle.net/10125/50019
dc.language.iso eng
dc.relation.ispartof Proceedings of the 51st Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Digital Services and the Digitalization of Services
dc.subject social media services, structuration theory, service dominant logic, utilitarian and hedonic use, adaptation of information systems, twitter.
dc.title Utilitarian Use of Social Media Services - A Study on Twitter
dc.type Conference Paper
dc.type.dcmi Text
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