Role of Customer Loyalty in the Application of Customer Data within Supply Chains

Simple item page
dc.contributor.authorPaavola, Lauri
dc.contributor.authorJulkunen, Saara
dc.contributor.authorGabrielsson, Mika
dc.date.accessioned2023-12-26T18:48:56Z
dc.date.available2023-12-26T18:48:56Z
dc.date.issued2024-01-03
dc.identifier.doi10.24251/HICSS.2024.735
dc.identifier.isbn978-0-9981331-7-1
dc.identifier.othera228e35e-dde0-43b3-93b2-24b4bc53cf1e
dc.identifier.urihttps://hdl.handle.net/10125/107120
dc.language.isoeng
dc.relation.ispartofProceedings of the 57th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectData Analytics, Strategy, and Business Values
dc.subjectcustomer data
dc.subjectgrocery retailing
dc.subjectresources
dc.subjectsupply chain management
dc.subjecttechnological transformation
dc.titleRole of Customer Loyalty in the Application of Customer Data within Supply Chains
dc.typeConference Paper
dc.type.dcmiText
dcterms.abstractIn this paper, we explore the drivers behind the use of customer data in retail supply chains. While past literature has primarily posited that power and trust among retailers and suppliers is created by the sizes of organizations, further determining how supply chains share and utilize customer data, we seek to extend this understanding. Based on our analysis, we identify end-customer behavior as an important attribute that determines decision-making regarding usage of customer data. The more customer data of individual end-customers is dispersed among retailers – i.e. the less loyal customers are – the more likely it is that the retailers share data with their suppliers. Building on this, our study enhances the current understanding on the sources for power and trust and discovers a new dynamic for why customer data is not always applied throughout the supply chains. It also identifies new aspects to consider for policy makers looking to support the development in the use of data that is highly important for many economies.
dcterms.extent9 pages
prism.startingpage6119

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
0599.pdf
Size:
557.59 KB
Format:
Adobe Portable Document Format
Download

Collections

Data Analytics, Strategy, and Business Values