Formation and Consequences of Implicit and Explicit Attitudes Toward IS

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2025-01-07

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1051

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Abstract

Attitude is an important construct in several theories used in information systems research, such as Cognitive Dissonance Theory, the Theory of Planned Behavior, and Expectation-Disconfirmation Theory. However, explicit attitude measures in the form of deliberate self-reports are subject to several sources of distortion, including social desirability bias and self-representation bias. Research in psychology has sought to develop implicit measures that tap into an individual’s “true”, implicit attitude. We aim to provide the IS community with a conceptual introduction to implicit attitudes and introduce the Explicit/Implicit Attitude Consequence (EIAC) framework as a reference on the interactions between explicit and implicit attitudes and potential attitude consequences for future research.

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Cognitive and Neuroscience Research in IS, attitude consequences, explicit attitude, iat, implicit attitude

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10

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Proceedings of the 58th Hawaii International Conference on System Sciences

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Table of Contents

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Attribution-NonCommercial-NoDerivatives 4.0 International

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