A Large-scale Analysis of the Marketplace Characteristics in Fiverr

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dc.contributor.authorMaity, Suman Kalyan
dc.contributor.authorJha, Chandra Bhanu
dc.contributor.authorKumar, Avinash
dc.contributor.authorSengupta, Ayan
dc.contributor.authorModi, Madhur
dc.contributor.authorMukherjee, Animesh
dc.date.accessioned2016-12-29T00:45:31Z
dc.date.available2016-12-29T00:45:31Z
dc.date.issued2017-01-04
dc.description.abstractCrowdsourcing platforms have become quite popular due to the increasing demand of human computation-based tasks. Though the crowdsourcing systems are primarily demand-driven like MTurk, supply-driven marketplaces are becoming increasingly popular. Fiverr is a fast growing supply-driven marketplace where the sellers post micro-tasks (gigs) and users purchase them for prices as low as $5. In this paper, we study the Fiverr platform as a unique marketplace and characterize the sellers, buyers and the interactions among them. We find that sellers are more appeasing in their interactions and try to woo their buyers into buying their gigs. There are many small tightly-knit communities existing in the seller-seller network who support each other. We also study Fiverr as a seller-driven marketplace in terms of sales, churn rates, competitiveness among various subcategories etc. and observe that while there are certain similarities with common marketplaces there are also many differences.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2017.223
dc.identifier.isbn978-0-9981331-0-2
dc.identifier.urihttp://hdl.handle.net/10125/41377
dc.language.isoeng
dc.relation.ispartofProceedings of the 50th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectFiverr
dc.subjectMarketplace Characteristics
dc.subjectSupply-driven marketplace
dc.titleA Large-scale Analysis of the Marketplace Characteristics in Fiverr
dc.typeConference Paper
dc.type.dcmiText

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