Mismatched Clothes: Paradoxical Tensions with Online Gamified-fashion Platforms
Files
Date
2025-01-07
Authors
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Narrator
Transcriber
Annotator
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
4063
Ending Page
Alternative Title
Abstract
Online fashion platforms are experiencing a surge in popularity that seems surprising in light of the importance of physical fashion artifacts’ materiality, from the fabric’s feel to the full sensory experience. An interview-based empirical study probing tensions associated with consuming digital fashion services on these platforms revealed five central paradoxes. The virtual and physical ward-robes seldom match, partners’ real-world brands seem unreal, a relaxing app requires constant attention, a shopping platform may actually decrease consumption, and an online shopping platform offers online shopping for people who do not buy. We conclude that fashion brands should approach partnering with online fashion platforms attentively and ensure that their digital and physical collections are attuned for each environment. Further, platform developers should display digital items in a way that fits user behaviors and expectations in digital environments.
Description
Keywords
Diffusion, Impacts, Adoption and Usage of ICTs, including AI upon Society, digital fashion, paradoxical tensions, qualitative study
Citation
Extent
10
Format
Geographic Location
Time Period
Related To
Proceedings of the 58th Hawaii International Conference on System Sciences
Related To (URI)
Table of Contents
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Local Contexts
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.