Social Media and Absorptive Capacity of Greek Government Agencies

Abstract

As the external environment of most organizations becomes increasingly dynamic and complex, the exploitation and management of external knowledge becomes of critical importance for their success. This has led to a growing interest of both researchers and practitioners in the study of their absorptive capacity (ACAP). However, the research that has been conducted in this area has focused on the private sector, while there is a lack of similar research for the public sector. This paper contributes to filling this research gap, by investigating the use of social media (SM) in the public sector from the ACAP perspective, examining to what extent SM are used by Greek government agencies for the enhancement of their ACAP. It has been based on interviews with the SM managers of ten Greek government agencies from the central, regional and municipal government. It is concluded that in the examined government agencies SM are used only to a small extent for enhancing their ACAP, making limited exploitation of the potential that SM have for this purpose. In particular, SM are used to some extent for enhancing one of the components of ACAP, the ability for external exploratory learning, but not at all for enhancing the other two critical components of it: the abilities for transformative and exploitative learning.