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The Many Facets of Me: Multiple Account Management on Reddit

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Title:The Many Facets of Me: Multiple Account Management on Reddit
Authors:Wohn, Donghee Yvette
Yuan, Chien Wen
Siri, John Scott
Keywords:Social Networking and Communities
boundary regulation
impression management
show 1 moresocial media
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Date Issued:05 Jan 2021
Abstract:In this study, we examined why people have multiple accounts on Reddit and how they are used. Based on interviews with U.S. Reddit users (n=21), we found that having multiple accounts was not always for anonymity purposes. While certain accounts were disposable to engage in stigmatized or deviant activities, other reasons for having multiple accounts included utilitarian purposes, such as storing content, organizing information, or gaming the system for attention. Users also maintained multiple accounts as a form of online impression management to keep distance between different online communities, avoid harassment, and experiment with different identities. Moreover, they helped with boundary regulation, such as disassociating online from offline identity and identity synchronization-- linking identities across different social media platforms.
Pages/Duration:10 pages
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections: Social Networking and Communities

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