The Many Facets of Me: Multiple Account Management on Reddit

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dc.contributor.authorWohn, Donghee Yvette
dc.contributor.authorYuan, Chien Wen
dc.contributor.authorSiri, John Scott
dc.date.accessioned2020-12-24T19:37:32Z
dc.date.available2020-12-24T19:37:32Z
dc.date.issued2021-01-05
dc.description.abstractIn this study, we examined why people have multiple accounts on Reddit and how they are used. Based on interviews with U.S. Reddit users (n=21), we found that having multiple accounts was not always for anonymity purposes. While certain accounts were disposable to engage in stigmatized or deviant activities, other reasons for having multiple accounts included utilitarian purposes, such as storing content, organizing information, or gaming the system for attention. Users also maintained multiple accounts as a form of online impression management to keep distance between different online communities, avoid harassment, and experiment with different identities. Moreover, they helped with boundary regulation, such as disassociating online from offline identity and identity synchronization-- linking identities across different social media platforms.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2021.372
dc.identifier.isbn978-0-9981331-4-0
dc.identifier.urihttp://hdl.handle.net/10125/70986
dc.language.isoEnglish
dc.relation.ispartofProceedings of the 54th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectSocial Networking and Communities
dc.subjectboundary regulation
dc.subjectidentity
dc.subjectimpression management
dc.subjectreddit
dc.subjectsocial media
dc.titleThe Many Facets of Me: Multiple Account Management on Reddit
prism.startingpage3057

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