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The Relationship Between Gamification, Brand Engagement and Brand Equity

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dc.contributor.author Xi, Nannan
dc.contributor.author Hamari, Juho
dc.date.accessioned 2019-01-02T23:45:46Z
dc.date.available 2019-01-02T23:45:46Z
dc.date.issued 2019-01-08
dc.identifier.isbn 978-0-9981331-2-6
dc.identifier.uri http://hdl.handle.net/10125/59521
dc.format.extent 10 pages
dc.language.iso eng
dc.relation.ispartof Proceedings of the 52nd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Social Media and e-Business Transformation
dc.subject Collaboration Systems and Technologies
dc.subject Brand engagement, brand equity, community, gmification, marketing
dc.title The Relationship Between Gamification, Brand Engagement and Brand Equity
dc.type Conference Paper
dc.type.dcmi Text
dc.identifier.doi 10.24251/HICSS.2019.099
Appears in Collections: Social Media and e-Business Transformation


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