The Relationship Between Gamification, Brand Engagement and Brand Equity

dc.contributor.authorXi, Nannan
dc.contributor.authorHamari, Juho
dc.date.accessioned2019-01-02T23:45:46Z
dc.date.available2019-01-02T23:45:46Z
dc.date.issued2019-01-08
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2019.099
dc.identifier.isbn978-0-9981331-2-6
dc.identifier.urihttp://hdl.handle.net/10125/59521
dc.language.isoeng
dc.relation.ispartofProceedings of the 52nd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectSocial Media and e-Business Transformation
dc.subjectCollaboration Systems and Technologies
dc.subjectBrand engagement, brand equity, community, gmification, marketing
dc.titleThe Relationship Between Gamification, Brand Engagement and Brand Equity
dc.typeConference Paper
dc.type.dcmiText

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