The Relationship Between Gamification, Brand Engagement and Brand Equity
dc.contributor.author | Xi, Nannan | |
dc.contributor.author | Hamari, Juho | |
dc.date.accessioned | 2019-01-02T23:45:46Z | |
dc.date.available | 2019-01-02T23:45:46Z | |
dc.date.issued | 2019-01-08 | |
dc.format.extent | 10 pages | |
dc.identifier.doi | 10.24251/HICSS.2019.099 | |
dc.identifier.isbn | 978-0-9981331-2-6 | |
dc.identifier.uri | http://hdl.handle.net/10125/59521 | |
dc.language.iso | eng | |
dc.relation.ispartof | Proceedings of the 52nd Hawaii International Conference on System Sciences | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.subject | Social Media and e-Business Transformation | |
dc.subject | Collaboration Systems and Technologies | |
dc.subject | Brand engagement, brand equity, community, gmification, marketing | |
dc.title | The Relationship Between Gamification, Brand Engagement and Brand Equity | |
dc.type | Conference Paper | |
dc.type.dcmi | Text |
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