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The Use of Emoji in Electronic User Experience Questionnaire: An Exploratory Case Study
|Title:||The Use of Emoji in Electronic User Experience Questionnaire: An Exploratory Case Study|
|Keywords:||User Experience (UX) in Information Systems (IS) for Health and Wellness|
emojis, experience, UEQ
|Date Issued:||03 Jan 2018|
|Abstract:||Emojis are a growing phenomenon that have gained popularity in the digital era. However, little research exists on their use; a notable absent topic is the adoption of emojis in user experience questionnaires (UEQs). This study draws on semi- structured interview data from 31 participants to understand how emojis affect the experience of filling out UEQs. The data analysis reveals two key categories regarding participants’ experiences: advantages and challenges. This research contributes to the existing literature by presenting a detailed exploratory case study of user reactions to emojis in the context of UEQs.|
|Rights:||Attribution-NonCommercial-NoDerivatives 4.0 International|
|Appears in Collections:||
User Experience (UX) in Information Systems (IS) for Health and Wellness|
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