Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/50315

The Use of Emoji in Electronic User Experience Questionnaire: An Exploratory Case Study

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Title:The Use of Emoji in Electronic User Experience Questionnaire: An Exploratory Case Study
Authors:Alismail, Sarah
Zhang, Hengwei
Keywords:User Experience (UX) in Information Systems (IS) for Health and Wellness
emojis, experience, UEQ
Date Issued:03 Jan 2018
Abstract:Emojis are a growing phenomenon that have gained popularity in the digital era. However, little research exists on their use; a notable absent topic is the adoption of emojis in user experience questionnaires (UEQs). This study draws on semi- structured interview data from 31 participants to understand how emojis affect the experience of filling out UEQs. The data analysis reveals two key categories regarding participants’ experiences: advantages and challenges. This research contributes to the existing literature by presenting a detailed exploratory case study of user reactions to emojis in the context of UEQs.
Pages/Duration:10 pages
URI/DOI:http://hdl.handle.net/10125/50315
ISBN:978-0-9981331-1-9
DOI:10.24251/HICSS.2018.427
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: User Experience (UX) in Information Systems (IS) for Health and Wellness


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