The Use of Emoji in Electronic User Experience Questionnaire: An Exploratory Case Study

Date
2018-01-03
Authors
Alismail, Sarah
Zhang, Hengwei
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Abstract
Emojis are a growing phenomenon that have gained popularity in the digital era. However, little research exists on their use; a notable absent topic is the adoption of emojis in user experience questionnaires (UEQs). This study draws on semi- structured interview data from 31 participants to understand how emojis affect the experience of filling out UEQs. The data analysis reveals two key categories regarding participants’ experiences: advantages and challenges. This research contributes to the existing literature by presenting a detailed exploratory case study of user reactions to emojis in the context of UEQs.
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Keywords
User Experience (UX) in Information Systems (IS) for Health and Wellness, emojis, experience, UEQ
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