A Design Framework for Adaptive Gamification Applications

Date
2018-01-03
Authors
Böckle, Martin
Micheel, Isabel
Bick, Markus
Novak, Jasminko
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Abstract
The application of gamification does not always achieve the expected results due to the shortcomings of the quite common "one size fits all" approach of standard gamification concepts. We therefore propose a design framework that can inform systematic development of adaptive gamification applications. The developed framework draws on the current body of gamification literature, focusing on the emerging research stream of adaptive gamification. It provides design paths and design principles that translate the individual elements into concrete guidelines to assist the design practice. The framework has been successfully applied to the design and implementation of a prototype application using gamification to incentivize knowledge exchange on an existing online platform for physicians in practical medical training. The evaluation in a case study indicated positive user acceptance and increased system usage after the introduction of the developed adaptive gamification solution.
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Keywords
Gamification, Adaptive Gamification, Framework, Gamification, Meaningful Gamification, Personalized Incentives
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