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Flight of the trojan horse

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Item Summary

Title:Flight of the trojan horse
Authors:Forman, Peter Newkom
Keywords:Aloha Airlines
Mesa Air Group
Date Issued:Dec 2014
Publisher:[Honolulu] : [University of Hawaii at Manoa], [December 2014]
Abstract:Flight of the Trojan Horse is a creative nonfiction account of the battle between go! and Aloha Airlines. Go! is depicted as a Trojan horse because the airline entered Hawaiʻi under the pretense of bringing reasonable air fares to Hawaiʻi's residents, but in time the state's population learned that go! intended to use far-below-cost pricing to put Aloha Airlines out of business and then raise fares to even higher levels. The story begins in the year 2004 when Aloha brings on board CEO David Banmiller, who will lead the airline throughout the conflict. Go! became a hindrance to Aloha's success shortly thereafter. Banmiller's substantial and successful efforts to save this small airline from extinction during its 2005 bankruptcy, plus back story regarding certain elements of Aloha's history, serve to establish an emotional connection between the reader and the airline. The story concludes with a court scene in 2009 as the judge makes a surprise ruling regarding the transfer of Aloha's name to Mesa Air Group. Mesa intended to rename its subsidiary go! with the name of the fallen rival. A brief mention of the March, 2014, cessation of business by go! brings the reader to the present day, but events between 2009 and 2014 are mostly left out because they do not contribute substantially to the emotional arc of the story.
Description:M.A. University of Hawaii at Manoa 2014.
Includes bibliographical references.
Rights:All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
Appears in Collections: M.A. - English

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