Opportunities and Challenges in the Metaverse
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ItemUnderstanding visitors' metaverse and in-person tour intentions during the COVID-19 pandemic: A coping perspective( 2023-01-03)The COVID-19 pandemic has posed a challenge to the development of global tourism. Metaverse tour, as an emerging travel pattern that combines metaverse characteristics, can bring positive implications for the digital transformation of tourism. However, there are few studies that integrate time and space to analyze the public’s intentions of metaverse tour and in-person tour, calling for a comprehensive research framework. Based on coping theory, a mixed-methods approach was proposed to incorporate several constructs to investigate the factors that influence public participation in metaverse tour. We further analyze the difference of public’s willingness to travel in-metaverse versus in-person at different times. This study enriches our understanding of the popularity of metaverse tour and the reasons for it, and provides insights into the further development of tourism to facilitate changes in the metaverse-based tourism pattern.
ItemNot Everything is a Metaverse?! A Practitioners Perspective on Characterizing Metaverse Platforms( 2023-01-03)Organizations claim to host what is called a metaverse– an extended version our real world. First rudimental realizations of such metaverses can be found throughout the internet, e.g., Epic Game’s Fortnite. At the same time, research and practice struggle to specify what a metaverse truly is and how we can characterize it. With our work, we analyze the proximity of the realization of a holistic metaverse platform and present the results of a qualitative interview study (n=30). The goal of our work is to use the expertise of practitioners to discuss different examples that claim to represent a metaverse, e.g., Second Life and Decentraland. To achieve this goal, we develop a typology we call the Metagon and use it to evaluate existing metaverse platforms. We contribute to theory by clarifying the meaning of metaverse platforms. Practitioners are guided by a demonstration of metaverse characteristics.