Digital and Social Media in Enterprise

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    The End of the World or Just a Turning Point? Effects of Negative and Positive Wording within Sustainability Campaigns on Social Media
    ( 2023-01-03) Decker, Hannah ; Feier, Alexia
    The internet and social media are constantly evolving and providing innovations for communication. Persuasive communication, like advertisements, can be adapted to peoples’ personal preferences and desires based on tracked data. Emotions have been found to play an important role within persuasion. Based on theoretical assumptions of framing and affective priming, we hypothesize different effects of positive and negative messages and mood within social media advertising. To investigate the reception of ads regarding their persuasiveness in sustainability campaigns we conducted an online experiment using a 2x2 between design (N=147) measuring ad evaluation and behavioral intention. Our findings revealed that wording can be an influential factor in persuasive messages towards more sustainability. Positive framing of words led to a better ad evaluation than negative wording. However, behavioral intention was not affected and there was also no enhancing effect of recipients’ environmental awareness.
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    Advancing Digital Collaboration: Barriers to Enterprise Social Media Adoption and how to Overcome them
    ( 2023-01-03) Strich, Franz ; Giermindl, Lisa ; Mayer, Anne-Sophie ; Fiedler, Marina
    Advancing digital collaboration and fostering effective communication among a widespread workforce continues to be a perpetual challenge for companies. Organizations are progressively turning to Enterprise Social Media (ESM) because they promise new avenues for collaborative working. However, most ESMs fail to reach a wider adoption by the workforce, owing to an underutilization by the employees. To enhance the understanding of the underutilization phenomenon, we use affordance actualization theory as our theoretical lens to critically study the challenges employees face in their attempt to actualize respective ESM affordances. By analyzing comments from 992 frequent, infrequent, and discontinued ESM users from a large multinational company, we uncover four major challenges. By enhancing our understanding of ESM affordances and by incorporating the full spectrum from problem identification to solution, we provide practical advice for digital leaders and meaningful theoretical implications for the IS community.
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    Introduction to the Minitrack on Digital and Social Media in Enterprise
    ( 2023-01-03) Gonzalez, Ester ; Deng, Xuefei ; Wang, Tawei (David)
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    The Impact of Social Media on Digital Guanxi Development in the Chinese Workplace
    ( 2023-01-03) Hong, Jingzhu ; Tan, Barney ; Ng, Evelyn ; Davison, Robert M. ; Wong, Louie
    Organisational employees increasingly rely on various social media to develop guanxi online, resulting in the potentially huge value of identifying how social media can contribute to guanxi development in the workplace. In this study of digital guanxi development within Chinese organisations, we examine the role of different types of social media on the development of guanxi and its various dimensions. Based on an exploratory case study, we propose a theoretical framework that illustrates two mechanisms by which social media influence the development of digital guanxi at work. Our preliminary findings suggest that enterprise social media and public social media provide and reinforce instrumental and affective values, respectively, thereby facilitating guanxi development in the workplace.