Mobile Value Services

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    Why do Individuals Continue Using Mobile Payments - A Qualitative Study in China
    ( 2018-01-03) Chen, Xiaogang ; Carpenter, Darrell ; Li, Xue ; Chen, Charlie ; Hung, Shin-Yuan
    Many financial and mobile service providers are viewing mobile payment (MP) as a strategic growth area for their business. In order to realize this anticipated growth potential, users must initially adopt and then continue to use MP systems. However, a rich and detailed user perspective of MP continuance behavior is lacking. We address part of this research gap by content-analyzing interview transcripts of 38 MP users. The findings indicate that perceived usefulness and risk, disconfirmation, satisfaction, subjective norm, and habit are important when users making MP continuance decisions.
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    What Drives Continued Intention for Mobile Payment? - An Expectation Cost Benefit Theory with Habit
    ( 2018-01-03) Lin, Kuan-Yu ; Wang, Yi-Ting ; Huang, Travis K.
    The number of smartphone users has increased rapidly in recent years as the mobile networking becomes more mature, which not only gives rise to a new lifestyle but also facilitates the development of mobile application services. Smartphones thus become an indispensable device of people’s daily contact. Today people from all walks of life set their attention on mobile payments amongst smartphone mobile application services. To explore the factors affecting users’ continued use of mobile payments, this study has sought to build a theoretical framework based on the cost-benefit theory and add habit as a factor to put forward an integrated research model, which explicates people’s continued use of mobile payment services. An online questionnaire was employed to collect empirical data. A total of 295 samples were analyzed using structural equation modeling (SEM) approach. The results showed that both perceived value and habit played an important role in users’ continued intention to use mobile payment services. Also, the perceived benefits (mobile convenience and service compatibility) and perceived costs (security risk and perceived fee) are crucial factors that determine users’ perceived value. In addition, the study also found that perceived value had a positive impact on users’ habit, showing that in the context of a mobile-oriented information system, whether mobile payment services satisfied users’ perceived value influenced the formation of habit of using such services. The implications of these findings are discussed.
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    Canalization or Increased Diffusion? An Empirical Analysis on the Impact of the Recommendation System in the Mobile App Market
    ( 2018-01-03) Liu, Charles ; Jozani, Mohsen ; Choo, Raymond
    Online retailers have increasingly adopted product recommendation systems as an effective tool to improve product visibility and promote sales. This study examines the impact of the recommendation system in the popular Google Play mobile app store. By analyzing a 60-day panel dataset with 235,638 observations from 9,735 apps, we investigate how the characteristics of the recommended apps relative to those of the focal apps affect the adoption of mobile apps in this volatile market. Our results show that the relative strength of the recommended apps over the focal app plays a key role in influencing the outcome of recommendations. Moreover, the heterogeneity of the recommendations as represented by the diversity of the popularity of the recommended apps is positively associated with a more even distribution of revenue in the market. These findings provide insights for mobile app market operators to enhance the design of their recommendation systems
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    Introduction to the Minitrack on Mobile Value Services
    ( 2018-01-03) Walden, Pirkko ; Dahlberg, Tomi ; Penttinen, Esko