Experimental Investigation of Demographic Factors Related to Phishing Susceptibility

Li, Wanru
Lee, James
Purl, Justin
Greitzer, Frank
Yousefi, Bahram
Laskey, Kathryn
Journal Title
Journal ISSN
Volume Title
This paper reports on a simulated phishing experiment targeting 6,938 faculty and staff at George Mason University. The study examined various possible predictors of phishing susceptibility. The focus of the present paper is on demographic factors (including age, gender and position/employment). Since previous studies of age and gender have yielded discrepant results, one purpose of the study was to disambiguate these findings. A second purpose was to compare different types of email phishing exploits. A third objective was to compare the effect of different types of feedback given to those who clicked on one or more of three simulated phishing exploits that were deployed over a three-week period. Our analysis of demographic factors, effects of phishing email content, and effects of repeated exposure to phishing exploits revealed significant age effects, marginally significant gender differences, and significant differences in email type. A multi-level model estimated effects of multiple variables simultaneously.
Inside the Insider Threat, demographic factors, email content, landing page, phishing email experiment, phishing susceptibility
Access Rights
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.