The Influence of Design Updates on Users: the Case of Snapchat

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dc.contributor.authorFranzmann, Daniel
dc.contributor.authorFischer, Lukas
dc.contributor.authorHolten, Roland
dc.date.accessioned2019-01-03T01:00:30Z
dc.date.available2019-01-03T01:00:30Z
dc.date.issued2019-01-08
dc.description.abstractToday’s smartphone apps are regularly updated and enhanced through software updates. The case at hand is the popular social multimedia messaging app Snapchat that released a design overhaul in February 2018. While the update neither changed any features nor caused any relevant bugs or crashes, it led to an uproar of Snapchat’s users and significantly decreased its app store ratings and consequently revenue. As a result, Snap Inc., the company behind Snapchat, was forced to reverse design changes to appease their users. The initial adverse effects of the update were surprising; however, after using difference-in-difference tests in combination with sentiment analysis, our results indicate that design updates can be perceived negatively by users. We contribute to IS literature by evaluating the effect of design changes and the role of perceived ease of use in the post-adoption stage.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2019.891
dc.identifier.isbn978-0-9981331-2-6
dc.identifier.urihttp://hdl.handle.net/10125/60177
dc.language.isoeng
dc.relation.ispartofProceedings of the 52nd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectSoftware Development for Mobile Devices, Wearables, and the Internet-of-Things
dc.subjectSoftware Technology
dc.subjectsoftware update, design changes, ISCM
dc.titleThe Influence of Design Updates on Users: the Case of Snapchat
dc.typeConference Paper
dc.type.dcmiText

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