The Impact of National Culture on Mobile Commerce Adoption and Usage Intensity

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dc.contributor.authorMandler, Timo
dc.contributor.authorSeifert, Rouven
dc.contributor.authorWellbrock, Christian-Mathias
dc.contributor.authorKnuth, Ingo
dc.contributor.authorKunz, Reinhard
dc.date.accessioned2017-12-28T01:54:26Z
dc.date.available2017-12-28T01:54:26Z
dc.date.issued2018-01-03
dc.description.abstractThe usage of mobile commerce increases around the world. However, little is known about why adoption and usage of mobile commerce services differ across countries. We address this question by analyzing the impact of national culture on mobile commerce adoption and usage intensity. Using a dataset that comprises individual consumer survey data from 43 countries across six continents and country-level data on Hofstede’s six cultural dimensions, we study cross-cultural adoption and usage patterns pertaining three mobile commerce services, i.e. mobile banking, mobile shopping and mobile payment. Our results show that adoption and usage intensity are indeed affected by different cultural dimensions. Specifically, the adoption of mobile commerce services is negatively influenced by a country’s level of uncertainty avoidance, while consumers’ usage intensity is driven by indulgence. This implies that providers of mobile commerce services need to tailor their market entry and market cultivation strategies accounting for each country’s specific culture.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2018.459
dc.identifier.isbn978-0-9981331-1-9
dc.identifier.urihttp://hdl.handle.net/10125/50347
dc.language.isoeng
dc.relation.ispartofProceedings of the 51st Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectGlobal, International, and Cross-Cultural Issues in IS
dc.subjectHierarchical Linear Modelling, Mobile Commerce, National Culture
dc.titleThe Impact of National Culture on Mobile Commerce Adoption and Usage Intensity
dc.typeConference Paper
dc.type.dcmiText

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