I Spy with my Little Sensor Eye - Effect of Data-Tracking and Convenience on the Intention to Use Smart Technology.

Abstract

The increasing number of smart objects in private households leads to a profound invasion of privacy. Based on privacy calculus theory, we assume that many users accept tracking in exchange for full functioning and convenience. However, privacy calculus has not yet been tested in an area where privacy protection is a binary decision: to either use a product or not. Therefore, we examined the effect of convenience and tracking on the intention to use a smart device in a 2 x 2 between-subjects online experiment (N = 209). While convenience is a major factor for the willingness to deploy smart technology, users do not seem to care whether these devices track their personal data or not.