Unique Challenges of Decision-Making Process on Crowdfunding Platforms - An Exploratory Study

dc.contributor.author Lei, Yu
dc.contributor.author Yayla, Ali
dc.contributor.author Kahai, Surinder
dc.date.accessioned 2017-12-28T00:53:53Z
dc.date.available 2017-12-28T00:53:53Z
dc.date.issued 2018-01-03
dc.description.abstract Crowdfunding gives opportunities to novice entrepreneurs to raise funding for their novel ideas. However, lack of monitoring of projects and funds coupled with the lack of experience of project initiators create high levels of uncertainty for potential funders. In this study, we aim to examine how funders’ decision making process is affected by different types of uncertainty related to the project initiators. Unlike traditional e-commerce where consumers buy a finished product, in patronage based crowdfunding platforms, funders invest in and buy a product that is yet to be finished. This creates a unique uncertainty based on project initiators’ competence. Our results show that uncertainty based on project initiators’ competence and opportunism increase product performance uncertainty. Moreover, the dynamics of project initiator and product uncertainty are affected by the complexity of the product.
dc.format.extent 9 pages
dc.identifier.doi 10.24251/HICSS.2018.228
dc.identifier.isbn 978-0-9981331-1-9
dc.identifier.uri http://hdl.handle.net/10125/50115
dc.language.iso eng
dc.relation.ispartof Proceedings of the 51st Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Decision Making in Online Social Networks
dc.subject crowdfunding, seller competence uncertainty, seller opportunism uncertainty
dc.title Unique Challenges of Decision-Making Process on Crowdfunding Platforms - An Exploratory Study
dc.type Conference Paper
dc.type.dcmi Text
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