AI Technologies & Value Co-Creation in Luxury Context

Simple item page
dc.contributor.authorBassano, Clara
dc.contributor.authorBarile, Sergio
dc.contributor.authorSaviano, Marialuisa
dc.contributor.authorPietronudo , Maria Cristina
dc.contributor.authorCosimato , Silvia
dc.date.accessioned2020-01-04T07:28:56Z
dc.date.available2020-01-04T07:28:56Z
dc.date.issued2020-01-07
dc.description.abstractThe aim of the paper is to contribute to the literature on the conceptualization of technology as an operant resource and the role of Artificial Intelligence (AI) in value co-creation processes. Resource integration and interaction determine such co-creation, however the issue pivots on whether AI is effectively able to co-create value as an operant resource. With an integrated framework based on the Service Science (SS), the Viable Systems Approach (VSA) & the Variety Information Model (VIM), the Authors show how to the various kinds of AI technology corresponds a diverse level of co-creation. Our (conceptual) study, highlights how AI (e.g. chatbot) with its client profiling capacity achieves consonance in a luxury goods context, thus interpreting customer expectations. At the same time, the man-machine virtuous circuit qualifies the shift from AI (a combination of various technologies with cognitive abilities – listening, comprehending, acting, learning and at times speaking – capable of matching human intelligence) to the more potent IA Intelligence Augmentation.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2020.199
dc.identifier.isbn978-0-9981331-3-3
dc.identifier.urihttp://hdl.handle.net/10125/63938
dc.language.isoeng
dc.relation.ispartofProceedings of the 53rd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectService Science
dc.subjectartificial intelligence
dc.subjectvalue co-creation
dc.subjectintelligence augmentation
dc.subjectluxury
dc.titleAI Technologies & Value Co-Creation in Luxury Context
dc.typeConference Paper
dc.type.dcmiText

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
0161.pdf
Size:
1003.51 KB
Format:
Adobe Portable Document Format
Download

Collections

Service Science