Piracy versus Netflix: Subscription Video on Demand Dissatisfaction as an Antecedent of Piracy

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dc.contributor.author Riekkinen, Janne
dc.date.accessioned 2017-12-28T01:53:29Z
dc.date.available 2017-12-28T01:53:29Z
dc.date.issued 2018-01-03
dc.description.abstract Drawing from cognitive dissonance and neutralization theories, this study seeks to improve the understanding on consumer decision-making between the current legal and illegal video consumption alternatives. We develop and test a research model featuring Subscription Video on Demand (SVOD) satisfaction and various dimensions of SVOD quality as antecedents of video piracy neutralizations and attitudes. Based on results from an online survey among Finnish SVOD users, SVOD satisfaction is primarily determined by content quality, and has a small negative effect on attitude toward piracy through decreased piracy neutralization. However, it appears that current legal services are not seen as true alternatives to illegal sources of video content.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2018.450
dc.identifier.isbn 978-0-9981331-1-9
dc.identifier.uri http://hdl.handle.net/10125/50338
dc.language.iso eng
dc.relation.ispartof Proceedings of the 51st Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Electronic Marketing
dc.subject attitudes, cognitive dissonance, digital piracy, neutralization, video on demand
dc.title Piracy versus Netflix: Subscription Video on Demand Dissatisfaction as an Antecedent of Piracy
dc.type Conference Paper
dc.type.dcmi Text
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