The Impact of Social Movement on Racial Diversification Initiatives: Evidence From the Movie Industry

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dc.contributor.authorLin, Yu-Wei
dc.contributor.authorYang, Shiyu
dc.contributor.authorHan, Wencui
dc.date.accessioned2022-12-27T19:02:28Z
dc.date.available2022-12-27T19:02:28Z
dc.date.issued2023-01-03
dc.description.abstractThe movie industry is facing rising advocacy for racially inclusive casting. However, it remains an open question whether the promised benefits of racial diversification will materialize. Using data from 540 movies nested in 258 sequels released from 2008 to 2021, we find that, on average, increasing the number of racial minority actors in the main cast depresses movie evaluations. More importantly, the negative effect of racial diversification attenuates after Black Lives Matter (#BLM), a new media enabled social movement. Further, incorporating insights from tokenism and discrimination theories, we probe the heterogeneity in the bias mitigation effects of #BLM and find movie type and the core production team’s credentials as important boundary conditions. The present research shows that a social movement that seeks to address racial inequality can, indeed, lead to meaningful changes in public opinions toward racial inclusive initiatives. It also provides perspectives for thinking about the mechanisms underlying such changes.
dc.format.extent10
dc.identifier.doi10.24251/HICSS.2023.258
dc.identifier.isbn978-0-9981331-6-4
dc.identifier.other00b6df83-130b-4aa0-a791-8b960267f0f5
dc.identifier.urihttps://hdl.handle.net/10125/102889
dc.language.isoeng
dc.relation.ispartofProceedings of the 56th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectCulture, Identity, and Inclusion
dc.subjectcreative industries
dc.subjectdiscrimination
dc.subjectdiversity in organizations
dc.subjectnew media
dc.subjectracial inequality
dc.subjectsocial movements
dc.titleThe Impact of Social Movement on Racial Diversification Initiatives: Evidence From the Movie Industry
dc.type.dcmitext
prism.startingpage2071

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