Examining Effects of Badge Repeatability and Level on Users’ Knowledge Sharing in Online Q&A Communities

Date
2023-01-03
Authors
Wen, Bo
Hu, Paul
Xu, Anqi
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290
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Abstract
This study investigates the differential effects of badge repeatability and level on users’ knowledge sharing behaviors in an online Q&A (Question & Answer) community. Drawing on reinforcement theory and attribution theory of motivation, we conjecture that nonrepeatable badges reinforce individuals’ behaviors primarily by promoting internal attributions that strengthen their self-determination motivation, while repeatable badges reinforce people’s behaviors mainly via external attributions that undermine their self-determination motivation. By using fixed-effects models to analyze a panel data, we observe that nonrepeatable badges can better motivate users to share their knowledge than repeatable badges. In addition, the results show that attaining a higher level of nonrepeatable badges is associated with an increased effect for knowledge sharing, and that attaining a higher level of repeated badges leads to a decreased effect. These findings can contribute to extant literature by offering a probable explanation regarding why some gamified awards can motivate people better than others.
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Collaboration in Online Communities: Information Processing and Decision Making, award level, award repeatability, knowledge sharing, online q&a communities, prospect theory, reinforcement theory
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10
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Related To
Proceedings of the 56th Hawaii International Conference on System Sciences
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Attribution-NonCommercial-NoDerivatives 4.0 International
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