How to Share Prosocial Behavior without Being Considered a Braggart?

Date
2020-01-07
Authors
Tan, Jane
Yan, Lu (Lucy)
Pedraza-Martinez, Alfonso
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Annotator
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
Ending Page
Alternative Title
Abstract
When people share their prosocial behavior on social media, they always face the braggart’s dilemma. By sharing their good deeds, they run the risk of being considered braggarts and thus less likable; by staying silent, they receive no credit for what they do. This study proposes a framing strategy to alleviate this concern. By acknowledging a third party involved in the prosocial activity (e.g., organizer or sponsor), one will be perceived as more likable through reducing the suspicion of self-promoting and perceived to have put in more effort. An empirical study based on Twitter data was conducted to confirm our prediction. An experimental study follows to verify the mechanism. The findings provide implications for various stakeholders that take part in prosocial activities.
Description
Keywords
Crowd-based Platforms, braggart’s dilemma, prosocial behavior, social media
Citation
Extent
10 pages
Format
Geographic Location
Time Period
Related To
Proceedings of the 53rd Hawaii International Conference on System Sciences
Table of Contents
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Local Contexts
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.