Using commercial resources in family planning communication programs : the international experience

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dc.contributor.authorMcMillan, Michael
dc.contributor.authorConference on Commercial Resources and Their Application to Population Communication (1972 : Honolulu, Hawaii)
dc.contributor.authorEast-West Communication Institute
dc.date.accessioned2021-10-26T02:10:13Z
dc.date.available2021-10-26T02:10:13Z
dc.date.issued1973-05
dc.descriptionThis volume is based on papers presented at the Conference on Commercial Resources and Their Application to Population Communication, held at the East-West Center, December 4-8, 1972.<br><br>For more about the East-West Center, see <a href="http://www.eastwestcenter.org/">http://www.eastwestcenter.org/</a>
dc.description.tableofcontentsPart One: The State of the Art. Using commercial resources in population communications programs / William O. Sweeney -- Part Two: Commercial Techniques and Their Application. The technique they call advertising / Richard K. Manoff -- Marketing birth control / Philip D. Harvey -- Strategy and segmentation of the birth control market: this side of family planning / Julian I. Simon -- Measuring effectiveness in family planning / Philip D. Harvey -- The use of market research firms in family planning programs / Robert H. Smith -- Part Three: The Experience Record. Nirodh creative development / Tara Sinha -- The Ghana case: introduction / A.A. Armar -- Development of the Ghana advertising campaign / Jacob Obetsebi-Lamptey -- Jamaica's mass media campaign / Conroy Allison, Edgar Stewart -- Advertising family planning in the U.S.A. / Robin A. Elliott -- The mass media family planning campaign for the United States / Richard K. Manoff -- Appendix: Participant Papers. Korea / Jae Hee Kim -- Malaysia / Shamsuddin bin Abdul Rahman -- The Philippines / Gregorio Cendana -- Taiwan / Hsin-ying Wu -- Thailand / Nonglaks Bunnag.
dc.format.extentiv, 140 p.
dc.identifier.urihttp://hdl.handle.net/10125/76569
dc.language.isoen-US
dc.publisherHonolulu, HI : East-West Communication Institute
dc.subject.lcshCommunication in family planning - Congresses
dc.subject.lcshBirth control - Congresses
dc.subject.lcshFamily planning
dc.titleUsing commercial resources in family planning communication programs : the international experience
dc.typeReport
dc.type.dcmiText

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