Social Robots in Retail: Emotional Experiences a Critical Driver of Purchase Intention

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dc.contributor.authorRehman, Umair
dc.contributor.authorShah, Muhammad Umair
dc.contributor.authorAbbasi, Amir Zaib
dc.contributor.authorIqbal, Farkhund
dc.date.accessioned2022-12-27T18:59:28Z
dc.date.available2022-12-27T18:59:28Z
dc.date.issued2023-01-03
dc.description.abstractThe purpose of the current study is to explore whether emotional experiences prompted due to human-social robot interaction in retail environments significantly influence consumers' purchase intentions. This present study focuses primarily on emotional experience, comprising factors, namely, enjoyment, arousal, and emotional involvement. The study tests the conceptual model on a sample of 229 respondents using the PLS-SEM (Partial Least Squares – Structural Equation Modeling) approach. The results reveal that emotional experiences significantly impact consumers’ purchase intentions in retail settings. All three emotional experiences, including enjoyment, emotional involvement, and arousal were significant in shaping consumers' purchase intentions. The study findings offer unique insights for manufacturers developing social robots for the retail sector. The present research extends the current body of work exploring hedonic predictors of consumers' purchase intentions in novel socio-technical contexts, such as social robotics.
dc.format.extent10
dc.identifier.doi10.24251/HICSS.2023.189
dc.identifier.isbn978-0-9981331-6-4
dc.identifier.urihttps://hdl.handle.net/10125/102819
dc.language.isoeng
dc.relation.ispartofProceedings of the 56th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectSocial Robots - Robotics and Toy Computing
dc.subjectemotional experiences
dc.subjecthedonic consumption
dc.subjectpurchase intentions
dc.subjectretail
dc.subjectsocial robots
dc.titleSocial Robots in Retail: Emotional Experiences a Critical Driver of Purchase Intention
dc.type.dcmitext
prism.startingpage1510

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