On the Disadvantages of Media as a Service with Regard to Psychological Ownership

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dc.contributor.authorErnst, Claus-Peter
dc.contributor.authorWeitzel, Dirk
dc.date.accessioned2019-01-02T23:52:34Z
dc.date.available2019-01-02T23:52:34Z
dc.date.issued2019-01-08
dc.description.abstractMedia as a Service (MaaS), which enables customers to access entire media libraries over a subscription period, has become an important revenue driver for the entertainment industry. By using an experiment related to music consumption, our study suggests that MaaS services, and in particular the ones that are free of charge, cause customers to feel a lower degree of psychological ownership (PO) for the provided content than for content provided via physical media and media files. Since PO is known to be an important driver of customers’ behaviors and feelings such as their willingness to pay, these findings suggest that PO might hinder MaaS’ continuing success.
dc.format.extent9 pages
dc.identifier.doi10.24251/HICSS.2019.172
dc.identifier.isbn978-0-9981331-2-6
dc.identifier.urihttp://hdl.handle.net/10125/59582
dc.language.isoeng
dc.relation.ispartofProceedings of the 52nd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectDigital Services and The Digitalization of Services
dc.subjectDecision Analytics, Mobile Services, and Service Science
dc.subjectMedia as a Service,Psychological Ownership
dc.titleOn the Disadvantages of Media as a Service with Regard to Psychological Ownership
dc.typeConference Paper
dc.type.dcmiText

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