Marketing Recommendations for the Hawaii Banana Industry

Simple item page
dc.contributor.authorHalloran, John M.
dc.contributor.authorNakamoto, Stuart T.
dc.date.accessioned2013-01-23T18:53:40Z
dc.date.available2013-01-23T18:53:40Z
dc.date.issued1989-05
dc.description.abstractResults of a consumer preference survey indicate the most important factor in the purchase of Hawaii-grown bananas is taste; for imported Central American bananas, the most important factor is price. Problems are consumers' misperceptions about Hawaii bananas, Central American imports, and apple bananas, and their ignorance of the advances in cultivation and handling of Hawaii bananas. Based on the survey results,recommendations are made in three areas for Hawaii growers who want to increase their market share: 1. Provide consistent and reliable quality by maintaining or developing first-rate cultural and handling practices. 2. Provide consistency and reliability of supply by influencing the key decision-makers in the market channel. 3. Provide consumer education and information.
dc.format.extent8 pages
dc.identifier.citationHalloran JM, Nakamoto ST. 1989. Marketing recommendations for the Hawaii banana industry. Honolulu (HI): University of Hawaii. 8 p. (Research Extension Series 106).
dc.identifier.issn0271-9916
dc.identifier.urihttp://hdl.handle.net/10125/25593
dc.language.isoen-US
dc.publisherUniversity of Hawaii
dc.relation.ispartofseriesResearch Extension Series
dc.relation.ispartofseries106
dc.subjectbananas
dc.subjectagricultural industry
dc.subjectmarketing strategies
dc.subjectHawaii
dc.subjectconsumer surveys
dc.titleMarketing Recommendations for the Hawaii Banana Industry
dc.typeArticle
dc.type.dcmiText

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
RES-106.pdf
Size:
2.27 MB
Format:
Adobe Portable Document Format
Download

Collections

Research Extension Series, 1980 - 1997