The Impacts of Adopting Sustainable Practices for the Moana Surfrider

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2014-01-15
Authors
Looi, Tiffany
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Spencer, Dan
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Travel Industry Management
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University of Hawaii at Manoa
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With tourism being the largest industry in Hawaii, many are concerned about its environmental impacts. Sustainability in tourism is becoming an increasingly important asset for hotels to stay competitive, especially with the rise of green consumerism. According to the United Nations, sustainable tourism “describes policies, practices and programs that take into account not only the expectations of tourists regarding responsible natural-resources management, but also the needs of communities that support or are affected by tourism projects and the environment.” This study investigates the environmental sustainable practices of Hawaii’s first hotel, The Moana Surfrider, and how these practices have impacted its financial position based on the return on investments (ROI) for its green initiatives. The conclusion of this study would recommend some sustainable practices for hotels that would yield higher ROI, and ultimately determine the critical success factor for a hotel in terms of environmental sustainability.
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43 pages
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