The Effects of Quote Retweet on Subsequent Posting Behavior and Morality Expression on Social Media
Files
Date
2023-01-03
Authors
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Narrator
Transcriber
Annotator
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
3786
Ending Page
Alternative Title
Abstract
Guided by the Threshold model and Self-justification theory, we propose and test a research model regarding the impact of online discussion activity on users’ behaviors on social media. Specifically, we examine the effects of quote retweeting a tweet related to immigration policies and border issues on users’ subsequent posting behaviors and morality expression. In addition, we test the moderating effect of individual threshold level and behavior-opinion inconsistency on the main effect. Results indicate that individuals, who quote retweeted the selected-topic tweets, are likely to post more topic-related tweets and express more on morality. This impact can be strengthened when individuals have higher threshold levels or larger behavior-opinion inconsistency. These findings provide both theoretical and practical implications for social media governance.
Description
Keywords
Economic and Societal Impacts of Technology, Data, and Algorithms, morality expression, self-justification theory, social media, threshold model
Citation
Extent
10
Format
Geographic Location
Time Period
Related To
Proceedings of the 56th Hawaii International Conference on System Sciences
Related To (URI)
Table of Contents
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Local Contexts
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.