The Impact of Dynamic Two-Sided Platform Pricing on Fairness Perception in the Sharing Economy

dc.contributor.author Angerer, Peter
dc.contributor.author Zimmermann, Steffen
dc.contributor.author Pale, Gerald
dc.contributor.author Salomon, Gina
dc.contributor.author Provin, Daniel
dc.contributor.author Kathan, Wolfgang
dc.contributor.author Matzler, Kurt
dc.date.accessioned 2017-12-28T00:39:26Z
dc.date.available 2017-12-28T00:39:26Z
dc.date.issued 2018-01-03
dc.description.abstract From an economic perspective, dynamic pricing seems to be the profit maximizing pricing strategy for consumer-to-consumer (C2C) sharing platforms because it allows balancing supply and demand over time. Based on distributive justice and equity theory we investigate how two characteristics of dynamic pricing, namely -˜fee changes over time’ and -˜fee differences across consumer groups’, influence fairness perception and intention to share of consumers. Using a laboratory experiment, we find that fee differences between lenders and borrowers is the dominant source of negative fairness perception, which in turn results in a lower intention to share, especially for the consumer group that is charged with a higher fee. Consequently, C2C sharing platforms have to be aware of this negative effect from fairness perception when they implement a dynamic two-sided platform pricing strategy to maximize profits.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2018.085
dc.identifier.isbn 978-0-9981331-1-9
dc.identifier.uri http://hdl.handle.net/10125/49972
dc.language.iso eng
dc.relation.ispartof Proceedings of the 51st Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject The Sharing Economy
dc.subject Dynamic Pricing, Fairness Perception, Intention to Share, Laboratory Experiment, Sharing Economy
dc.title The Impact of Dynamic Two-Sided Platform Pricing on Fairness Perception in the Sharing Economy
dc.type Conference Paper
dc.type.dcmi Text
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