The Impact of Dynamic Two-Sided Platform Pricing on Fairness Perception in the Sharing Economy

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dc.contributor.authorAngerer, Peter
dc.contributor.authorZimmermann, Steffen
dc.contributor.authorPale, Gerald
dc.contributor.authorSalomon, Gina
dc.contributor.authorProvin, Daniel
dc.contributor.authorKathan, Wolfgang
dc.contributor.authorMatzler, Kurt
dc.date.accessioned2017-12-28T00:39:26Z
dc.date.available2017-12-28T00:39:26Z
dc.date.issued2018-01-03
dc.description.abstractFrom an economic perspective, dynamic pricing seems to be the profit maximizing pricing strategy for consumer-to-consumer (C2C) sharing platforms because it allows balancing supply and demand over time. Based on distributive justice and equity theory we investigate how two characteristics of dynamic pricing, namely -˜fee changes over time’ and -˜fee differences across consumer groups’, influence fairness perception and intention to share of consumers. Using a laboratory experiment, we find that fee differences between lenders and borrowers is the dominant source of negative fairness perception, which in turn results in a lower intention to share, especially for the consumer group that is charged with a higher fee. Consequently, C2C sharing platforms have to be aware of this negative effect from fairness perception when they implement a dynamic two-sided platform pricing strategy to maximize profits.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2018.085
dc.identifier.isbn978-0-9981331-1-9
dc.identifier.urihttp://hdl.handle.net/10125/49972
dc.language.isoeng
dc.relation.ispartofProceedings of the 51st Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectThe Sharing Economy
dc.subjectDynamic Pricing, Fairness Perception, Intention to Share, Laboratory Experiment, Sharing Economy
dc.titleThe Impact of Dynamic Two-Sided Platform Pricing on Fairness Perception in the Sharing Economy
dc.typeConference Paper
dc.type.dcmiText

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