Is Negative Feedback Better than No Feedback? The Impact of Social Dynamics on Reviewers’ Review Decisions

dc.contributor.author Shen, Wenqi
dc.contributor.author Liu, Yan
dc.date.accessioned 2017-12-28T00:53:59Z
dc.date.available 2017-12-28T00:53:59Z
dc.date.issued 2018-01-03
dc.description.abstract Consumers are increasingly relying on online product reviews when making purchase decisions. While the impact of online reviews on product sales has been studied extensively, only a few studies examine online reviewer’s decision making. This paper directly measures social influences on reviewers’ review decisions as well as on consumers’ voting decisions (i.e. consumers vote for the helpfulness of reviews). Contrary to traditional cognitive evaluation theory, we find that both positive and negative feedback may positively motivate reviewers review behaviors. Receiving negative feedback may pose a challenge to reviewers and indicate the amount of attention the review receives, which could increase intrinsic motivation for reviewers to write new reviews. In addition, our results of the consumer voting decision model show that there is a multi-audience effect among consumers, as voters, who try to balance the sentiment of existing votes.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2018.229
dc.identifier.isbn 978-0-9981331-1-9
dc.identifier.uri http://hdl.handle.net/10125/50116
dc.language.iso eng
dc.relation.ispartof Proceedings of the 51st Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Decision Making in Online Social Networks
dc.subject Online product reviews, social incentives, social feedback, user generated content, reviewer behavior
dc.title Is Negative Feedback Better than No Feedback? The Impact of Social Dynamics on Reviewers’ Review Decisions
dc.type Conference Paper
dc.type.dcmi Text
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