It Depends on the Timing: The Ripple Effect of AI on Team Decision-Making

Abstract

Whereas artificial intelligence (AI) is increasingly used to facilitate team decision-making, little is known about how the timing of AI assistance may impact team performance. The study investigates this question with an online experiment in which teams completed a new product development task with assistance from a chatbot. Information needed for making the decision was distributed among the team members. The chatbot shared information critical to the decision in either the first half or second half of team interaction. The results suggest that teams assisted by the chatbot in the first half of the decision-making task made better decisions than those assisted by the chatbot in the second half. Analysis of team member perceptions and interaction processes suggests that having a chatbot at the beginning of team interaction may have generated a ripple effect in the team that promoted information sharing among team members.