The 2016 US Presidential Election on Facebook: An Exploratory Analysis of Sentiments

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dc.contributor.authorAlashri, Saud
dc.contributor.authorSrivatsav Kandala, Srinivasa
dc.contributor.authorBajaj, Vikash
dc.contributor.authorParriott, Emily
dc.contributor.authorAwazu, Yukika
dc.contributor.authorC. Desouza, Kevin
dc.date.accessioned2017-12-28T00:53:22Z
dc.date.available2017-12-28T00:53:22Z
dc.date.issued2018-01-03
dc.description.abstractSocial media platforms are valuable tools for political campaigns. In this study, we analyze a dataset representing over 22 thousand Facebook posts by candidates and over 48 million comments to understand the nature of online discourse. Specifically, we study the interaction between political candidates and the public during the 2016 presidential elections in the United States. We outline a novel method to classify commentators into four groups: strong supporters, supporters, dissenters, and strong dissenters. Comments by each group on policy-related topics are analyzed using sentiment analysis. Finally, we discuss avenues for future research to study the dynamics of social media platforms and political campaigns.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2018.223
dc.identifier.isbn978-0-9981331-1-9
dc.identifier.urihttp://hdl.handle.net/10125/50110
dc.language.isoeng
dc.relation.ispartofProceedings of the 51st Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectData Analytics, Data Mining and Machine Learning for Social Media
dc.subject2016 Elections, US Elections, Facebook, Sentiment Analysis, Social Networks.
dc.titleThe 2016 US Presidential Election on Facebook: An Exploratory Analysis of Sentiments
dc.typeConference Paper
dc.type.dcmiText

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