Establishing TikTok as a Platform for Informal Learning: Evidence from Mixed-Methods Analysis of Creators and Viewers

dc.contributor.author Ghosh, Sourojit
dc.contributor.author Figueroa, Andrea
dc.date.accessioned 2022-12-27T19:03:58Z
dc.date.available 2022-12-27T19:03:58Z
dc.date.issued 2023-01-03
dc.description.abstract Over the past few years, participation in TikTok has rapidly increased, with a large number of people spending several hours per day consuming and creating content. In this study, we explore how such participation leads to informal learning on TikTok, as we explore patterns of how creators teach and consumers learn knowledge or skills on TikTok, making it a community conducive to sharing and learning knowledge or skills. Through a mixed methods study combining content analysis of TikTok videos and empirical investigation of TikTok users, we explore ways in which creators leverage platform affordances to share knowledge or skills on TikTok, and how their viewers learn from them. We observe successful teaching techniques, and produce recommendations for creators based on learners' preferences.
dc.format.extent 10
dc.identifier.doi 10.24251/HICSS.2023.300
dc.identifier.isbn 978-0-9981331-6-4
dc.identifier.uri https://hdl.handle.net/10125/102931
dc.language.iso eng
dc.relation.ispartof Proceedings of the 56th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Mediated Conversation
dc.subject informal learning
dc.subject learning in the wild
dc.subject tiktok
dc.title Establishing TikTok as a Platform for Informal Learning: Evidence from Mixed-Methods Analysis of Creators and Viewers
dc.type.dcmi text
prism.startingpage 2431
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