Platformization and Internationalization in the LEGO Group

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dc.contributor.authorTörmer, Robert Lorenz
dc.contributor.authorHenningsson, Stefan
dc.date.accessioned2020-01-04T08:23:06Z
dc.date.available2020-01-04T08:23:06Z
dc.date.issued2020-01-07
dc.description.abstractInternationalization, to expand a firms territorial footprint, is an important but difficult strategic act for a growing business. Simultaneously, digital technologies are increasingly shaping businesses world-wide and by implication also their internationalization activities as well as strategies. Using experiences from the LEGO Group, the toy-manufacturer well-known for its iconic modular bricks concept, we explain how the transformation of the Information Systems (IS) landscape towards a platform architecture is a key enabler for internationalization. Platformization of the IS landscape contributes to mitigate the issues of psychic distance that needs to be overcome when expanding internationally. Based on the insights gained from the LEGO Group, we provide lessons learned for CIO’s when enabling an internationalization strategy.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2020.709
dc.identifier.isbn978-0-9981331-3-3
dc.identifier.urihttp://hdl.handle.net/10125/64451
dc.language.isoeng
dc.relation.ispartofProceedings of the 53rd Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectPractice-based IS Research
dc.subjectdigital platforms
dc.subjectinternationalization
dc.subjectplatformization
dc.subjectpsychic distance
dc.titlePlatformization and Internationalization in the LEGO Group
dc.typeConference Paper
dc.type.dcmiText

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