Platformization and Internationalization in the LEGO Group Törmer, Robert Lorenz Henningsson, Stefan 2020-01-04T08:23:06Z 2020-01-04T08:23:06Z 2020-01-07
dc.description.abstract Internationalization, to expand a firms territorial footprint, is an important but difficult strategic act for a growing business. Simultaneously, digital technologies are increasingly shaping businesses world-wide and by implication also their internationalization activities as well as strategies. Using experiences from the LEGO Group, the toy-manufacturer well-known for its iconic modular bricks concept, we explain how the transformation of the Information Systems (IS) landscape towards a platform architecture is a key enabler for internationalization. Platformization of the IS landscape contributes to mitigate the issues of psychic distance that needs to be overcome when expanding internationally. Based on the insights gained from the LEGO Group, we provide lessons learned for CIO’s when enabling an internationalization strategy.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2020.709
dc.identifier.isbn 978-0-9981331-3-3
dc.language.iso eng
dc.relation.ispartof Proceedings of the 53rd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject Practice-based IS Research
dc.subject digital platforms
dc.subject internationalization
dc.subject platformization
dc.subject psychic distance
dc.title Platformization and Internationalization in the LEGO Group
dc.type Conference Paper
dc.type.dcmi Text
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