Significance of Visual Realism – Eeriness, Credibility, and Persuasiveness of Virtual Influencers

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dc.contributor.authorCornelius, Samia
dc.contributor.authorLeidner, Dorothy
dc.contributor.authorBina, Saman
dc.date.accessioned2022-12-27T19:08:25Z
dc.date.available2022-12-27T19:08:25Z
dc.date.issued2023-01-03
dc.description.abstractThough human-like design can increase favorable social behaviors like familiarity and acceptance, it can also question the technology’s effectiveness, rationality, and functionality. With capabilities that allow technology to become more and more human-like, researchers and practitioners continue to delve over the efficacy and deployment of humanness in design. In this research paper, we measure positive and negative perceptions towards different levels of humanness among an emerging form of digital character: the virtual influencer. In doing so, we assess the efficacy of human-like design among virtual influencers by manipulating their visual realism and measuring the effect of this manipulation on their credibility and persuasiveness. Our experimental design also allows us to explore the existence of the uncanny valley in a novel technological context.
dc.format.extent10
dc.identifier.doi10.24251/HICSS.2023.421
dc.identifier.isbn978-0-9981331-6-4
dc.identifier.urihttps://hdl.handle.net/10125/103052
dc.language.isoeng
dc.relation.ispartofProceedings of the 56th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectActors, Agents, and Avatars: Visualizing Digital Humans in E-Commerce and Social Media
dc.subjectcredibility
dc.subjecthumanness
dc.subjectpersuasion
dc.subjectuncanny valley
dc.subjectvirtual influencers
dc.titleSignificance of Visual Realism – Eeriness, Credibility, and Persuasiveness of Virtual Influencers
dc.type.dcmitext
prism.startingpage3421

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Actors, Agents, and Avatars: Visualizing Digital Humans in E-Commerce and Social Media