What Makes Consumer Perception of Online Review Helpfulness: Synthesizing the Past to Guide Future Research

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dc.contributor.authorFan, Wenjie
dc.date.accessioned2020-12-24T19:33:28Z
dc.date.available2020-12-24T19:33:28Z
dc.date.issued2021-01-05
dc.description.abstractA growing body of academic research has aimed to investigate the helpfulness of online customer reviews (OCRs) given their prevalence and the need to better understand their appraisal mechanisms. However, past studies have applied varied methods and reported conflicting findings. This study aims to improve the understanding of the contributors to OCR helpfulness by synthesizing past studies on the topic. Based on a systematic literature review, a summary of the precursors to OCR helpfulness is provided. We decipher both the consistent and conflicting results and discuss the possible explanations for these mixed findings. By summarizing past studies, the review also points out possible directions for future research.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2021.334
dc.identifier.isbn978-0-9981331-4-0
dc.identifier.urihttp://hdl.handle.net/10125/70948
dc.language.isoEnglish
dc.relation.ispartofProceedings of the 54th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectDecision Making in Online Social Networks
dc.subjectelectronic word-of-mouth
dc.subjectonline customer review
dc.subjectreview helpfulness
dc.subjectsystematic literature review
dc.titleWhat Makes Consumer Perception of Online Review Helpfulness: Synthesizing the Past to Guide Future Research
prism.startingpage2738

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