Digital Fluency and Social Media Use: An Empirical Investigation of WeChat Use

Date

2018-01-03

Contributor

Advisor

Department

Instructor

Depositor

Speaker

Researcher

Consultant

Interviewer

Narrator

Transcriber

Annotator

Journal Title

Journal ISSN

Volume Title

Publisher

Volume

Number/Issue

Starting Page

Ending Page

Alternative Title

Abstract

Social media has increasingly been used to deal with personal and professional issues. Past studies note that individuals of different digital fluency present distinct technology use behaviors. Yet, limited research has explored how digital fluency affects individuals’ motivations and the use of social media tools. Based on uses and gratifications theory and digital fluency literature, we develop a model to explore the relationship between digital fluency and social media use. We tested our model by analyzing 262 responses from WeChat users. Results show that digital natives (individuals of high digital fluency) tend to use WeChat to broaden social network while digital immigrants (individuals of low digital fluency) tend to enjoy WeChat use and to use WeChat to maintain ties with friends and fulfill their information needs. Our findings contribute to the literature by identifying the theoretical and practical roles of digital fluency in social media use.

Description

Keywords

Social Media and e-Business Transformation, WeChat, Digital fluency, Uses and gratifications theory, Social media

Citation

Extent

10 pages

Format

Geographic Location

Time Period

Related To

Proceedings of the 51st Hawaii International Conference on System Sciences

Related To (URI)

Table of Contents

Rights

Attribution-NonCommercial-NoDerivatives 4.0 International

Rights Holder

Local Contexts

Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.