Drivers of Online Brand Community Value Creation: The Role of Psychological Empowerment

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dc.contributor.authorHsieh, Sara H.
dc.contributor.authorTseng, Timmy H.
dc.contributor.authorLee, Crystal T.
dc.date.accessioned2017-12-28T00:57:46Z
dc.date.available2017-12-28T00:57:46Z
dc.date.issued2018-01-03
dc.description.abstractThere is an upsurge of consumer empowerment driven by the rise of the Internet and online communities. However, the effect of psychological empowerment that may be experienced in contributing knowledge and experiences in the process of participation in online brand community has seldom been investigated. This study aims to examine the role of psychological empowerment in online brand community and its impact on value co-creation behaviors. By using PLS-SEM, the result indicate that perceived responsiveness, validation, status seeking, perceived network size, and information quality, facilitates the establishment of psychological empowerment, which in turn promotes consumers’ value co-creation behaviors. Implications for researchers and practitioners are discussed.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2018.265
dc.identifier.isbn978-0-9981331-1-9
dc.identifier.urihttp://hdl.handle.net/10125/50153
dc.language.isoeng
dc.relation.ispartofProceedings of the 51st Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectSocial Media and Communities
dc.subjectCo-creation, Empowerment theory, Online brand community, Psychological empowerment
dc.titleDrivers of Online Brand Community Value Creation: The Role of Psychological Empowerment
dc.typeConference Paper
dc.type.dcmiText

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