An Exploratory Study of the Participation in the Sharing Economy: What are the Influencing Variables?

dc.contributor.authorChoi, Stephen
dc.contributor.authorKim, Sang-Hyun
dc.date.accessioned2020-12-24T19:08:19Z
dc.date.available2020-12-24T19:08:19Z
dc.date.issued2021-01-05
dc.description.abstractThe following is an exploratory study undertaken to identify and validate the variables that affect an individual’s decision to participate in the sharing economy. Six variables are tested; five as independent variables and one as a moderator variable. The five are self-technological aptness, self-norm, attitude toward the sharing economy, desire to access a bigger market, and attitude toward environmental friendliness, while the moderator variable is economic benefit. Regarding data: 1000 promiscuously recruited individuals were asked and 479 individuals completed the survey out of which 466 individuals’ responses are used for the data analysis. The self-determination theory provides the basis for the theoretical framework and hypothesis development. The result revealed that all variables showed a statistically significant relationship, except for the self-technologically aptness variable. Moreover, the moderating economic benefit variable exhibited a significant moderation effect on all the variables except in the case of self-technological aptness. Ultimately, this study provides a deeper understanding of those variables and their effect on the participants. Additionally, it presents opportunities for further research in this area. A full and complete report is expected later.
dc.format.extent10 pages
dc.identifier.doi10.24251/HICSS.2021.098
dc.identifier.isbn978-0-9981331-4-0
dc.identifier.urihttp://hdl.handle.net/10125/70709
dc.language.isoEnglish
dc.relation.ispartofProceedings of the 54th Hawaii International Conference on System Sciences
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectThe Sharing Economy
dc.subjectcollaborative consumption
dc.subjectcollaborative economy
dc.subjecteconomic benefit
dc.subjectsharing economy
dc.titleAn Exploratory Study of the Participation in the Sharing Economy: What are the Influencing Variables?
prism.startingpage794

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