An Exploratory Study of the Participation in the Sharing Economy: What are the Influencing Variables? Choi, Stephen Kim, Sang-Hyun 2020-12-24T19:08:19Z 2020-12-24T19:08:19Z 2021-01-05
dc.description.abstract The following is an exploratory study undertaken to identify and validate the variables that affect an individual’s decision to participate in the sharing economy. Six variables are tested; five as independent variables and one as a moderator variable. The five are self-technological aptness, self-norm, attitude toward the sharing economy, desire to access a bigger market, and attitude toward environmental friendliness, while the moderator variable is economic benefit. Regarding data: 1000 promiscuously recruited individuals were asked and 479 individuals completed the survey out of which 466 individuals’ responses are used for the data analysis. The self-determination theory provides the basis for the theoretical framework and hypothesis development. The result revealed that all variables showed a statistically significant relationship, except for the self-technologically aptness variable. Moreover, the moderating economic benefit variable exhibited a significant moderation effect on all the variables except in the case of self-technological aptness. Ultimately, this study provides a deeper understanding of those variables and their effect on the participants. Additionally, it presents opportunities for further research in this area. A full and complete report is expected later.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2021.098
dc.identifier.isbn 978-0-9981331-4-0
dc.language.iso English
dc.relation.ispartof Proceedings of the 54th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject The Sharing Economy
dc.subject collaborative consumption
dc.subject collaborative economy
dc.subject economic benefit
dc.subject sharing economy
dc.title An Exploratory Study of the Participation in the Sharing Economy: What are the Influencing Variables?
prism.startingpage 794
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
1.05 MB
Adobe Portable Document Format