The Role of Social Media Normative Interventions and Environmental Awareness in Intentions to Change Pro-Environmental Behaviors

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dc.contributor.author Vogelaar, Anna
dc.contributor.author Priante, Anna
dc.date.accessioned 2020-12-24T19:33:22Z
dc.date.available 2020-12-24T19:33:22Z
dc.date.issued 2021-01-05
dc.description.abstract Social media interventions to stimulate the adoption of pro-environmental behaviors is a topic of increasing interest in both Information Systems (IS) research and environmental studies. Yet, we still know little about the factors explaining the effectiveness of such interventions and how they influence decision-making in online social networks. By bringing together insights from both social science and IS research streams, this research-in-progress studies intentions to change towards pro-environmental behaviors as the results of exposure to normative social media content and the level of environmental awareness. We conducted an online experiment to explore intentions to change behaviors regarding the consumption of meat. We find that while individual environmental awareness is positively associated with intentions to change meat consumption, exposure to social norms in social media content is not significant in predicting intentions to change meat consumption. Since our findings suggest the importance of environmental awareness in decision-making towards sustainable behaviors, our future research will explore the inclusion of information provision to stimulate environmental awareness in combination with nudging on social media.
dc.format.extent 10 pages
dc.identifier.doi 10.24251/HICSS.2021.333
dc.identifier.isbn 978-0-9981331-4-0
dc.identifier.uri http://hdl.handle.net/10125/70947
dc.language.iso English
dc.relation.ispartof Proceedings of the 54th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Decision Making in Online Social Networks
dc.subject social media
dc.subject normative interventions
dc.subject environmental awareness
dc.subject pro-environmental behaviors
dc.title The Role of Social Media Normative Interventions and Environmental Awareness in Intentions to Change Pro-Environmental Behaviors
prism.startingpage 2728
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